If the character is intentionally trying to kill someone in a "no kill" game, then I make the player aware of the consequences before he does the actual act. Then if he kills the character I take appropriate actions within the game to make sure the character suffers for his act. This can lead to expelling the character from the game and having him hunted. If the killing was an accident, then I just have the character suffer through some minor consequences ("You killed my mommy! You're not a good man," while being said in front of a live news camera, ect).
I generally don't want to come down on players too hard though. Many players enjoy playing the Wolverine types; and Wolverine did plenty of killing in the early days of the X-Men when no one was looking. I think a lot of Champions gamers draw their comic book influences from the late 70's and early to mid 80's.
Monolith, the Living Titan
"The HERO System is not designed to represent real life. The game is designed to represent heroic fiction as presented in comics, novels, television, and movies."
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