At the risk of becoming Captain Obvious...
The first requirement is that you're Friendly. This is a *big* problem with the "FLGS" I'm currently using; it's clearly a comic store first and foremost and they clearly have their favorites in terms of product lines. I've actually been asked "why would you want to spend money on that?" when calling to ask if something is in. It can be very subtle, like saying "No, we haven't gotten (HERO product that came out three months ago) yet, but we did get in (completely unrelated gaming product from a completely different company)" -- again, something I've actually been told when calling.
The "Local" part may not be as big a deal (insert internet/ebat joke here), although there is a lot to be said for location. Location isn't just traffic -- adequate parking and ease of egress (entrance & exist) can influence the buyer's decision-making process as much as where you are. Speaking for myself, the store I actually buy comics from (NOT the store described above!) is almost 10 miles from my house despite having one within 3 miles. I go to the one I do because a> he's literally right on the way to work (less than a 100 yard detour) and b> part of a shopping center with excellent parking -- neither of which is true for the closer store (I had to walk almost a quarter mile the one time I checked it out).
Which brings us to the Gaming. I've only had contact with one true gaming store in the area, and it closed not to long ago. However, it was tempting to make the 25 mile drive on Saturdays to go in there for their in-house games -- had the drive been less or my schedule more forgiving, I'd have done it for certain. Again, this strikes me as being something a good location could make easier -- I imagine if my comic store were a gaming store, having a Subway in the same shopping center and three other medium-fast foods within very short range would be a major asset.
As for Store, all I can offer is to stay professional. Much like gaming itself, good record keeping can be a major asset.
>Sometimes, the knights are the monsters
>Life would be a lot less confusing, if only we had smarter intellectuals
>"Never offend someone with style when you can offend them with substance." Sam Brown, Washington Post
>theemerged.blogspot.com -- proof I have too much free time on my hands
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