You can certainly look at it that way. Practically, the book price would be the benchmark I'd use to set other rewards. Each copy of the book has an incremental cost, since it has to be printed, shipped, etc. Adding a copy of the .pdf to the book carries no extra cost, since we had to create the .pdf to print the book (that's a fixed cost that has to be covered by profit on each book, but it won't go up if I distribute another 1,000 .pdf's). It's quite a bit different from Hero's "Book + PDF is a small discount from the cost of buying both individually".
I'm commenting only on what may or may not influence the contribution. For myself, I look at the physical book, since that's what I want, and if the price is acceptable, that's what I'll pledge. Whether a .pdf is thrown in or not, no real change. But that's because I don't value the .pdf. I don't use Hero Designer, so who cares about the character pack? My wife might - she uses HD.
It seems like more art than science anyway - if you have 10 people pledge, say, $80, that's $800 towards the goal regardless of how many are international book orders requiring shipping costs over and above the book cost. Sounds like Kickstarter provides some decent advice on what's worked historically and what hasn't. That's bound to be way more valuable than my idle speculation (free advice tends to be worth what you pay for it - Kickstarter's advice isn't so much free as billed on contingency, since they get some of your $$ if it gets your product to succeed).




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