Jump to content

Featured Replies

  • Replies 7.3k
  • Views 165.3k
  • Created
  • Last Reply

Top Posters In This Topic

Most Popular Posts

  • Universal: Homemade artisan herb bread, home grown and dried apples and prunes, uncured beef sausage, munster cheese. Made a small bag from cheesecloth and tied it closed.     Dwar

  • [Bleep] PETA  

  • I burned my mouth on hipster tacos once. I ate them before they were cool.

Posted Images

comment_2960894
26 minutes ago, Logan D. Hurricanes said:

Paywalled. What's the gist?

https://www.npr.org/2024/06/05/nx-s1-4993527/dr-pepper-surpasses-pepsi-is-the-2nd-most-popular-carbonated-beverage-in-the-u-s

 

Quote

MICHEL MARTIN, HOST:

 

OK - one of the country's most famous doctors is getting some long-awaited recognition.

 

(SOUNDBITE OF ARCHIVED RECORDING)

 

DAVID NAUGHTON: (Singing) I drink Dr Pepper, and I'm proud. I'm part of an original crowd, and if you look around...

 

MARTIN: Dr Pepper just surpassed Pepsi to become the second most popular carbonated beverage in America. Coca-Cola is still No. 1.

 

DUANE STANFORD: Coca-Cola classic has about 19% of the carbonated soft drink market in the U.S.

 

STEVE INSKEEP, HOST:

 

Duane Stanford is the editor and publisher of Beverage Digest.

 

STANFORD: So then in second place, you've got Dr Pepper, with an 8.3% share.

 

INSKEEP: Which is now a carbonated bubble or two ahead of Pepsi.

 

(SOUNDBITE OF ARCHIVED RECORDING)

 

UNIDENTIFIED MUSICAL GROUP: (Singing) Dr Pepper - so misunderstood. It tastes different...

 

MARTIN: Now, Dr Pepper used to market itself as the plucky underdog of soft drinks, but it is actually older than Coke or Pepsi. It was invented in Waco, Texas, in 1885.

 

STANFORD: It started off as a regional brand in the Southwest, and it grew over the years, and it's the major national player.

 

INSKEEP: Which Duane Stanford credits to Dr Pepper's targeted marketing.

 

STANFORD: They've gone really big on college football. On any given weekend during the championship bowl series, you'll see Dr Pepper.

 

(SOUNDBITE OF ARCHIVED RECORDING)

 

UNIDENTIFIED ACTOR #1: There you are - college football playoff trophy, presented by Dr Pepper. You are like the Greek god of trophies - classic.

 

INSKEEP: (Laughter).

 

MARTIN: I know. The soft drink also has a strong presence on TikTok, where Dr Pepper and pickles has become a thing. Here's TikToker Anna Grace Sims.

 

ANNA GRACE SIMS: The pickles are in there - I even put some pickle juice in there for good measure - and here goes the Dr Pepper. It's not bad. It's weird, but it's not bad.

 

INSKEEP: Now, that's a standard for you - weird...

 

MARTIN: I'll take her word for it.

 

INSKEEP: ...But not bad.

 

MARTIN: Yeah.

 

INSKEEP: Duane Stanford says Dr Pepper has gained ground also because of the choices by the rival it just passed.

 

STANFORD: Pepsi has invested more in their zero-sugar offerings, and not as much in Pepsi cola. They believe that's the future when it comes to carbonated soft drinks.

 

INSKEEP: So Pepsi cola's down, Dr Pepper is up - and Stanford anticipates Dr Pepper will stay in second place.

 

MARTIN: So cheers to Dr Pepper, but OK - the pickles. I...

 

INSKEEP: No.

 

MARTIN: The pickles.

 

INSKEEP: Yeah.

 

MARTIN: Yeah.

 

comment_2960910

Interesting.  They're definitely throwing a truckload of money out there...and straight to a key demographic.  Dr. Pepper ads saturate college football...and I suspect *nothing* has more of an overall viewership.  Maybe the NFL;  most NFL games get bigger individual ratings.  But college football has *massively* more broadcasts...even if the Saturday slots overlap.  They kinda have to.  This week is when the college schedule starts going to Almost Every Night.  1 game Tuesday, 1 Wednesday, 3 Thursday, 4 Friday...all but one on ESPN, ESPN 2, Fox, or CBS SN.  Then there are 31 broadcast games (that doesn't count ESPN+ or ESPNU only games)...from first kick to last gun, about 14 hours.  It's a bit longer than usual because ranked Boise State is playing at Hawai'i, so it's a VERY late start for the CONUS.

 

                                                                               

comment_2960945

I'm actually more fond of Pibb Xtra, once known as Mr. Pibb.  Coca-Cola's version of Dr. Pepper, Pibb isn't quite as sweet as Pepper, just as Coca-Cola isn't quite as sweet as Pepsi.  Dr. Pepper is what I usually drink in a restaurant that doesn't serve Coca-Cola.  The conversation usually goes something like this--

ME:  "Could I get a Coke, please?"

WAITRESS:  "Is Pepsi okay?"

ME:  "Do you have Dr. Pepper?"
WAITRESS:  "Yes, we do."
ME:  "I'll have that."

 

If it's an upscale steakhouse that serves Pepsi products, I'll order ginger ale, if they have it.  (I don't drink alcohol.)

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Recently Browsing 0

  • No registered users viewing this page.