Re: And the old shall swallow the new...
IIRC, Atari has had some successful products lately, most notably for our purposes the long-running Neverwinter Nights line. They haven't had a lot of success with MMORPGs, though; Dungeons & Dragons Online Stormwatch was a disaster of epic proportions. They've had a long-standing connection to Wizards of the Coast, and have overall made money from the endeavor.
That said, they are an independent company (no Hasbro ownership) and have a solid record of transposing RPG mechanics to computerized formats.
The name may still be linked to the first videogame boom and bust, and to a doomed line of microcomputers (they made the first computer I almost bought back in 1988 -- I chose the imported PC-compatible Amstrad instead, and they ended up losing out to PCs ion the marketplace), but Atari does have a good understanding of the market and a decent capital base. Barring catastrophe, this should work out.