Becuase removing COM doesn't take anyone's fun. You can be hunkish/babeish for free. If you'd want a positive game effect with that, you can slap your points down for limited PRE or enhanced social skills.
Put simply, 'comliness' becomes a Special Effect. It's still in the game for those that care, and after playing that way for years, I've learned (despite all the naysayers commentary) a vast majority of players just don't care much about it. What internet denizens have wasted hours arguing (I've seen this same arguement over 10 years ago, replicated several times since) was barely noticed in actual play, much less worried about. Which is why I rate it a minor enhancement--games will work fine either way, because the reasons games go well or poorly are usually rooted in other issues.
(Edited for sloppy grammer.)