Re: So yeah, about those Star Hero lasers....
I've looked into lasers as weapons a bunch for other games. Basically, any sort of laser sidearm is cinematic, so coming up with exact descriptions of how one would work is hard, but there are some physical principles you can apply if you want to.
1) In order to build an effective laser weapon in the optical or infrared frequency ranges, you have one easy choice: use adaptive optics to focus the laser to a small spot -- probably 1mm to 1cm across. For a 1mm spot, at a range of 100m, with a visible light laser, you would need a lens 50-75mm across (depending on wavelength). Beam spread is inversely proportional to lens size, so a reasonable lens for a pistol (20-30mm) would have an effective range of maybe 40 meters. Beyond that, penetration drops rapidly (there's a limit to how narrow a focus is useful, but 1mm is still usable unless the target's armor is quite thick).
2) Laser weapons, unless very high powered, need to operate at power levels low enough to not cause air to break down; atmospheric haze has significant effects on this, so plowing through atmospheric haze is hard at best. In addition, the beam is only intense enough to burn holes in things near the endpoint, so if it's passing through a cloud of smoke which lies between the projector and the target, it would almost certainly be stopped.
3) Reflective surfaces don't do a heck of a lot to lasers; lasers operate at power levels sufficient to cause mirrors to break down. White or reflective materials will be somewhat superior armor, but will not be invulnerable.
4) As noted above, laser weapons are likely to operate at power levels low enough to not cause atmospheric ionization. An optical beam will probably be visible anyway due to scattering off of dust; a near infrared beam might be visible due to burning dust, but could easily be nearly invisible, and will be most visible near the target, rather than near the projector.
5) UV laser weapons are basically not viable; the atmosphere is rather opaque to UV light, and even at the frequencies it lets through, the atmospheric breakdown limit is probably too low for a good weapon.
6) X-ray lasers would work differently. The air is opaque, but X-rays have a short enough wavelength that you could simply fire a beam that's 1mm thick for its entire length, and simply burn your way through atmosphere. This would result in plasma formation in the atmosphere, and would significantly limit range due to the power requirement of burning through that much atmosphere, but in theory it's doable.