I find LotR fever ironic.
All those people making sure they see each movie the day/weekend it is released. They are attracted to Sauron's ring just like Bilbo, Gollum and Frodo. That's the ironic thing -- the ring is bad news -- I thought they knew that?
Also the Ring will never leave those who made the films. Whatever they do, the Ring they will remember, cling to their time in its presence -- sort of like Bilbo.
I plan on seeing RotK on Jan 2, 111th Birthday of JRRT (It is released in Aus on 26th Dec).