Re: A Storeowner's First Impression
I disagree with the above statement, in that I prefer the more generic approach of the modern editions to the old editions where the game was actually "Champions."
And I think it would be backward to come out with Champions:HERO, and then create (and re-release all the rules) for Generic:HERO.
To a limited extent, I almost agree with Scott - not that I would have wanted to see Champions come out before the core rule books, but I do think that it would have served the game well to have the Champions genre book hit the streets are roughly the same time (with a flashy, comic-booky cover).
Champions is still the more familiar brand, and having it on the shelves will pull people towards the rule books - which is ultimately what we want.